Google Online Marketing Challenge Competition for Undergraduates, Postgraduates and their Lecturers – Apply Now
Scholarship Description
The Google Online Marketing Challenge
(GOMC) is an exciting opportunity for
students to experience online marketing
and creating online marketing campaigns
using Google AdWords & Google+. As well,
students and their professors can win great
prizes.
Google will provide funds for participating
students to develop an online advertising
strategy for a real business or non-profit
organization that has not used AdWords in
the last six months.
The goal for students is tocreate an
effective online marketing campaignin
Google AdWords.
Eligible groups
The Challenge is open to student teams of
three to six members from undergraduate
or graduate programs, regardless of their
major.
All students must register under a verified
faculty member, lecturer or instructor
currently employed by an accredited higher
education institute.
Participating Institutions
Any accredited institution of higher learning
across the world
Fields of study
This is a great opportunity for students in
classes such as advertising, e-commerce,
integrated marketing communication,
management information systems,
marketing or new media technologies.
With the budget provided by Google (see
below), students develop and run an online
advertising campaign for a business or non-
profit organization over a three week
period.
Students also have the opportunity to
participate in the optional Google+ Social
Media Marketing category by creating and
managing a Google+ Page for their clients
over a five week period.
Number of awards
Over 80,000 students and professors from
almost 100 countries have participated in
the past 7 years.
Sponsorship duration
Develop and run an online advertising
campaign over a three week period.
Create and manage a Google+ Page over a
five week period (optional Google+ Social
Media Marketing category).
Scholarship benefits
The teams that develop and communicate
the most successful campaigns win
awesome prizes, including trips to Google
offices.
Google will provide a US$250 AdWords
advertising budget for participating
students.
The global winners and their professor
receive a trip to the Google Headquarters in
Mountain View, California to meet with the
AdWords team. Regional winners and their
professor receive a trip to a regional Google
office.
Method of Application
To participate, Professors register for the
Challenge and get verified by Google. Once
a professor registers, he or she will get a
confirmation email. Google will verify their
employment at the educational institution.
Verification may vary depending on the
institution.
Students form teams of 3-6 members and
appoint a Team Captain. The Team Captain
registers under the verified professor, who
in turn confirms each student team by
clicking a verification link sent via email
after the team registers.
Once the professor has received a
notification email and has verified the
student team, the Team Captain can access
team’s Student Dashboard with the Google
account used during the initial registration.
To get the complete information about the
Challenge and how to participate, it is
important to visit the official website (link to
it is below).
DEADLINES:
The deadline dates for registration are as
follows:
*.Professor registration: Oct 8th 2014 –
April 8th 2015
*.Student registration: Oct 15th 2014 –
April 22nd 2015All deadlines are 3:00AM
PST and are final.
PLEASE NOTE:
Google and a panel of independent
academics from all over the world select the
winning teams based on the success of
their campaign and the quality of their
competition reports. Winners will be
announced in July/August 2015.
Google is an American multinational
corporation specializing in Internet-related
services and products. These include online
advertising technologies, search, cloud
computing, and software.
Application Deadline:
8/22 April 2015
Open to International Applicants: Yes
More Scholarship Information and
Application, Click Here
Google Online Marketing Challenge
Course(s) Offered: Any field (via online
marketing)
Course Level: All levels
Provider: Google Inc.
Country to Work in: Any country
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